I'm Alex, a product designer and strategic problem solver

With 10+ years in B2B and B2C industries, I specialise in turning design teams into strategic partners to product.

My experience spans across multiple sectors such as banking and finance, insurance, e-commerce, SaaS, design systems, business services, Government, culture and academia, consumer products, etc. 

I’ve led design strategy and user research in organisations large and small  (private and public sector), shaping roadmaps and collaborating with product, engineering, and research to build scalable, user-centered solutions.

My focus is on making technology more intuitive, accessible, and effortless to improve business results and users' lives.

Personal summary

Experience

• Product and Service design
• 10+ years of experience across Public and Private sectors; B2B, B2C, agency and in-house product
• Systems thinking, design and research methods. 

Education

・User Experience and Human-Centered Design
・MSc in Marketing & Sales Management
・MFA in Arts & Design

Languages

・Fluent English
・Fluent Spanish
・Intermediate French

Styles come and go. Good design is a language, not a style.

Massimo Vignelli (1931-2014)

Inspiration is for amateurs. The rest of us just show up and get to work. If you wait around for the clouds to part and a bolt of lightening to strike you in the brain, you are not going to make an awful lot of work. All the best ideas come out of the process; they come out of the work itself.

Chuck Close (1940-2021)

alexnogues.com 2025-26