I'm Alex, a product designer and strategic problem solver

With 10+ years in B2B and B2C industries, I specialise in turning design teams into strategic partners to Product.

My experience spans across multiple sectors and project types, such as banking & finance, insurance, e-commerce, SaaS, design systems, business services, Government, culture and academia, consumer products, etc. 

I’ve led design strategy and user research in organisations large and small  (private and public sector), shaping roadmaps and collaborating with product, engineering, and research to build scalable, user-centered solutions.

My focus is on making technology more intuitive, accessible, and effortless to improve business results and users' lives.

Personal summary

Experience

• Product and Service design
• 10+ years of experience across Public and Private sectors; B2B, B2C, agency and in-house product
• Systems thinking, design and research methods. 

Education

・User Experience and Human-Centered Design
・MSc in Marketing & Sales Management
・MFA in Arts & Design

Languages

・Fluent English
・Fluent Spanish
・Intermediate French

alexnogues.com 2025-26