Broxbourne Council

Service design, user research, prototyping, signage

This is a work in progress
I'm currently working on completing this case study and should be available soon.


A multi-disciplinary project for the Broxbourne Council (North London), to implement a digital transformation strategy across all the different departments of Local Government (Youth Services, Waste Collection, Citizen Services, etc.).

This also included brand and service re-designs for the Council's performance venues and sports infrastructure.

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Case study

↓ Case study coming soon.

I worked together with Alex to support Broxbourne Borough Council in merging together multiple, varied leisure facilities under one banner - Be.Broxbourne.
We ran research sessions with users of the services, and ran co-design sessions with stakeholders to inform the direction of the new brand.
Alex’s wealth of experience as a designer ensured the success of our delivery.

Use Experience Designer at Opencast

My role

- Service design
- On-site Council signage

- User research
- Information architecture and navigation

The team

Lydia Valtind (Visual Designer).
Omar Safwat (Consultant).
Tom Norman, Sally Halls (Service Design).
Stuart Park (Governance).
Francesca Barbaccia (Consultant).
Maria Fairbank-Azcarate (Consultant).
Emma Grey (Consultant).
Mohammad Khan (Consultant).
William Semple (Consultant).
Jackie Smith (Head of Consulting).