Broxbourne Council
Service design, user research, prototyping, signage
Summary
A multi-disciplinary project for the Broxbourne Council (North London), to implement a digital transformation strategy across all the different departments of Local Government (Youth Services, Waste Collection, Citizen Services, etc.).
This also included brand and service re-designs for the Council's performance venues and sports infrastructure.
↓ Scroll down for more details.

↑ The new Home of the Council website focuses mainly on what residents use the most
I worked together with Alex to support Broxbourne Borough Council in merging together multiple, varied leisure facilities under one banner - Be.Broxbourne.
We ran research sessions with users of the services, and ran co-design sessions with stakeholders to inform the direction of the new brand.
Alex’s wealth of experience as a designer ensured the success of our delivery.
Use Experience Designer at Opencast
The long read
This is a work in progress
I'm currently working on completing this case study and should be available soon.
What I did
- Service design
- On-site Council signage
- User research
- Information architecture and navigation
Thanks to...
Lydia Valtind (Visual Designer).
Omar Safwat (Consultant).
Tom Norman, Sally Halls (Service Design).
Stuart Park (Governance).
Francesca Barbaccia (Consultant).
Maria Fairbank-Azcarate (Consultant).
Emma Grey (Consultant).
Mohammad Khan (Consultant).
William Semple (Consultant).
Jackie Smith (Head of Consulting).
Links
alexnogues.com 2025-26