American Express

Usability research, information architecture

American Espress Spain →

Making a difference through information architecture and SEO.

This is a work in progress
I'm currently working on completing this case study and should be available soon.

A project with American Express Spain, to optimise navigation and information architecture.

Additionally, there was some further consultancy work on service design for private clients (prospects and current), mostly related to sales goals for cards at Amex.

My role

- Information architecture.
- Usability assessment.
- Service analysis.

The team

Carlos Sanchez (client liaison; UI design).
Alejandro Tabares (accessibility).

Prototype

Click to open →

↓ Case study coming soon.

alexnogues.com 2025-26