Visit Scotland (corporate site)
UI design, information architecture, content strategy.
This is a work in progress
I'm currently working on completing this case study and should be available soon.
Summary
The Scottish Government used to have two branches of Tourism & Events:
- The Government service for coporate hospitality (Visit Scotland corporate site).
- The Scottish Events website for Tourism & Hospitality (Events Scotland).
As part of its strategy for Tourism & Events, they wanted to merge the former into the latter.
We collaborated with the Digital Directorate to plan and execture the merge of the two sites:
- Optimising information architecture.
- Eliminating duplicated information.
- Improving the content strategy.
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Case study
↓ Case study coming soon.
Alex has a great understanding of user needs with a keen design sensibility. He has excellent attention to detail and produces high quality outputs.
Alex is not only technically proficient but also a great team player, making collaboration smooth and enjoyable. I highly recommend for anyone seeking a top UX designer.
UX Manager at VisitScotland
My role
- UI design
- Information architecture
- Content strategy.
The team
Gemma Stephen (Frontend Developer)
Michael Graham (SEO)
Sam Murphy (UX Manager)
Prototype
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